• Bob - Best of both.

Migipedia
A PRODUCT REVIEW EVERY 17 SECONDS

With a data-driven approach and creatively engaging execution, the campaign exceeded all expectations. With a media spend of CHF100,000, the campaign generated 75,000 additional page views over 80 days, an additional 30,587 product reviews and a doubling of new community members per month.



+ 66.7%

Increase in sessions per month
(Target: 20%)

+ 30'587

Additional ratings
(Target: 15'000)

- 68%

Reduction of costs per paid channel rating

+ 92.4%

New community members per month
(Target: 30%)

+ 39,8%

Migros login rate
(Target: 35%)


Detailed description